Unless you have been under a rock the past few weeks, I’m guessing that you have either seen or actually dumped a bucket of ice water on your head as part of the ALS Ice Bucket challenge. It has been an amazing example in what happens when the internet is good and something goes viral. I donated, but I didn’t dump the water.
I love when people get motivated and involved, but unfortunately it is usually Haley’s comet and doesn’t become a lifestyle. I wonder if people will match their donations and fervor next year when there are no videos and no challenges?
Most of my life has been an ALS challenge. I get moved and motivated and I make some great change or have some outward expression of change, but unfortunately it was about as long as these videos. Real change is progress and not viral. There are no viral campaigns for sensible diet and exercise. There is not a get an education video challenge anywhere that includes 90 seconds of someone reading Beowulf. Some things just take time.
I hope this outpouring of funding directly leads to a cure. That is something permanent. I’m shooting for something permanent personally. Part of the process is writing, part of it is planning, but the bulk of it is doing.
Happy Friday everyone…you can thank me later